Privacy Policy

1. Introduction
Welcome to The Thea Lingerie. We are committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thethealingerie.com and make a purchase.

By using our Site, you consent to the data practices described in this policy.

2. Information We Collect
We collect several types of information from and about users of our Site, including:

  • Personal Identifiers: When you place an order or create an account, we collect your name, shipping address, billing address, email address, and phone number.

  • Payment Information: When you make a purchase, we collect payment information through our secured payment processor. We do not store your full credit card details on our servers. The payment processor handles this data in accordance with their own privacy policy.

  • Commercial Information: We collect records of products you purchase, return, or exchange, as well as your browsing behavior and items you view or add to your wishlist.

  • Technical Information: Automatically, as you navigate through the site, we may collect information about your device and browsing actions, including your IP address, browser type, operating system, and information collected through cookies and other tracking technologies.

3. How We Use Your Information
We use the information we collect for various business purposes, including:

  • To Fulfill Your Order: To process your payments, arrange for shipping, and provide you with invoices and/or order confirmations.

  • To Communicate With You: To respond to your inquiries, provide customer support, and send you important account/order-related updates.

  • For Marketing and Advertising (with your consent): To send you promotional messages and updates about new products, special offers, and other information we think you will find valuable. You can opt-out of these communications at any time by using the "unsubscribe" link in every email.

  • To Improve Our Site: To analyze how customers use the website, to improve our product offerings, and to personalize your shopping experience.

  • For Legal and Security Reasons: To screen for potential risk or fraud, and to comply with applicable laws and regulations.

4. Sharing Your Information
We share your Personal Information with third parties to help us use it for the purposes described above. For example:

  • Service Providers: We share your data with companies that provide services on our behalf, such as:

    • Payment Processing: Stripe/PayPal

    • Shipping and Fulfillment: YunExpress

    • Website Hosting and Analytics: Google Analytics

  • Legal Compliance: We may disclose your information if required by law or in response to a valid legal request.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

5. Cookies and Tracking Technologies
Our Site uses "Cookies" to enhance your experience. Cookies are small data files stored on your device. We use them to:

  • Remember what is in your shopping cart.

  • Understand your preferences based on previous or current site activity.

  • Compile aggregate data about site traffic and interaction to offer better site experiences in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. If you disable cookies, some features that make your site experience more efficient may not function properly.

6. Your Data Protection Rights
Depending on your location, you have rights regarding your personal data. These may include:

  • The right to access – You have the right to request copies of your personal data.

  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate.

  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

  • The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

To exercise any of these rights, please contact us using the information in the "Contact Us" section below.

7. Data Retention
We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy, including to fulfill any legal, accounting, or reporting requirements. Order information is generally retained for 4 years for tax and accounting purposes.

9. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the changes on this page.